CV content and targeting

The best CVs are tailored to each position. Here's how to write content that resonates with employers.

The power of targeting

A generic CV is like a generic job application – it rarely stands out. When you target your CV:

  • You show you understand the role
  • You highlight the most relevant experience
  • You speak the employer's language

How to target your CV

1. Analyze the job posting

Identify key requirements, skills, and qualities mentioned.

2. Mirror the language

Use similar terminology in your CV.

3. Prioritize relevant experience

Put the most relevant points first in each section.

4. Adjust your personal profile

Tailor your summary to match what they're looking for.

Writing compelling descriptions

For each work experience, focus on:

  • Achievements: What you accomplished, not just tasks
  • Quantify: Use numbers when possible
  • Action verbs: Led, developed, improved, managed
  • Results: What was the impact?

Example transformation

Before: "Responsible for customer service"

After: "Handled 50+ daily customer inquiries, achieving 95% satisfaction rate"

Next step

Learn how to write a compelling personal profile that grabs attention.