The more dialogues you create with companies, the higher the likelihood of landing your next job faster. Company contact is important – both when applying unsolicited and to advertised positions.
Why company contact works
When you reach out unsolicited, you can choose the companies you find interesting. You make contact in a good way – and should an opportunity arise, you're the one they remember to contact.
When there's an advertised position, company contact is about calling to ask clarifying questions. It shows initiative and makes a positive impression on the employer.
Contact a person – not the company in general
Here's a crucial point: Company contact is about reaching a person, not the company in general.
- Not the main phone number
- Not the info@ email
- Yes to a contact person with responsibility and management function
When you call, you create a relationship and leave a stronger personal impression. The goal is to have a phone conversation that can lead to an in-person meeting.
Who should you contact?
| Company size | Who to contact? |
|---|---|
| Small company | High in hierarchy (director, owner) |
| Large company | Department manager, project leader |
Start high and get sent down – that's better than starting at reception and fighting your way up.
The 3 contact methods
1. Phone
Gives quick response and personal contact. This is where you often get the best results – but it requires preparation.
2. Email
You can formulate your message in peace. But be aware that many emails never get answered. Use email as a start, and follow up with a call.
3. LinkedIn
More personal and less formal than email. You stand out and show that you have a networking mindset.
FAQ
What if I can't find a contact person?
Use LinkedIn to search for job titles in the company. You can also call the main office and ask who is responsible for [department].
Isn't it inappropriate to contact managers directly?
No. Most managers appreciate initiative. And if they don't have time, they'll direct you to the right person.
Next step
Now you understand the basics of company contact. Next step is preparing your personal presentation – so you know exactly what to say when you make contact.