Email works best as part of a contact strategy – not alone. Here are 6 tips for writing emails that open doors and create dialogue with companies.
Keep it short and simple
An email should always be short and simple. Quickly describe:
- Your purpose for contacting them
- What you can offer
When people are busy, they only look at the subject line and first few lines. Based on that, they decide in seconds whether to read further.
Send to managers – not info@
Unsolicited emails sent to info@ or reception rarely work. Instead, send directly to decision-makers and managers. Find their email on the company website or via LinkedIn.
6 tips for your email
1. Write what they can get – not what you want
Think: What do they gain from hearing from you? That works better than just saying you're looking for a job.
2. Show what you can do – concretely
Make it easy for the company to see how you can help. Stick to professional skills and specific tasks.
3. Use bullet points
After your introduction, make a short list of 2-3 things you can help with. Bullet points catch the eye better than long text.
4. Tell them what you're offering
Be clear about the practical aspects: Are you looking for full-time, part-time, internship, or wage subsidy position?
5. Take responsibility for the next step
Don't wait for them to write back. Instead write: "I will call you in a few days to follow up."
6. Make it easy to respond
End with your name, phone number, and email address.
FAQ
What if I don't get a reply?
That's normal – many emails never get answered. That's why you should call as planned. Your follow-up makes the difference.
Should I attach my CV or cover letter?
Attach your CV. A full cover letter is often too much in an unsolicited approach. Let the email itself be your short application.
Next step
Email is good – but LinkedIn can often reach even further. In the next guide, you'll learn to contact companies via LinkedIn.