Calling companies is often the most effective way to make contact. You get immediate response, create personal connection, and show initiative. Here are 6 guidelines for successful phone calls.
Why phone works best
- Immediate response – you know right away where you stand
- Personal connection – your voice creates rapport
- Shows initiative – demonstrates you're proactive
- Harder to ignore than email
6 guidelines for phone calls
1. Prepare thoroughly
Know what you want to say. Have your personal presentation ready. Research the company beforehand.
2. Call at the right time
Best times are typically Tuesday-Thursday, 10-11 AM or 2-3 PM. Avoid Monday mornings and Friday afternoons.
3. Get to the point quickly
State your name and purpose within the first 15 seconds. Busy people appreciate directness.
4. Be friendly and professional
Smile while you talk – it can be heard in your voice. Stay calm and confident.
5. Take responsibility for next steps
Don't leave it to them to call you back. Ask: "When would be a good time for me to call again?"
6. End positively
Thank them for their time, regardless of the outcome. Leave a good impression.
Common mistakes to avoid
- Calling unprepared
- Speaking too fast or too quietly
- Not having a clear purpose
- Giving up after one attempt
Next step
Phone not your style? In the next guide, we cover email contact – another effective approach.