A good application requires preparation. When you do the groundwork thoroughly, the actual writing becomes much easier – and the application more targeted.
5 steps before you write
1. Read the job posting carefully
Read through the posting and write down what motivates you most about the job. Use keywords – they help when you need to write about your motivation.
2. Find the most important skills
Print out the posting and highlight the skills in color. Use the list when you need to show how your own skills match the job.
3. Find bonus skills
Are there things in the posting that aren't requirements but could be an advantage? If you have them, bring them into play.
4. Assess the tone
Is the language formal or informal? This tells you something about the culture. Try to match the same linguistic tone in your application.
5. Write down questions
Is there something you're unsure about? Write down the questions – this is where it becomes relevant to contact the company.
Call the company
Many people skip calling. But actually, most companies want you to do it.
If they've listed contact information, it's because they want to be contacted.
By calling, you can get knowledge that most others won't have. This is a big advantage for both you and the company.
Example of a good opening
"Hello. My name is Anne. I'm preparing my application for the position you've posted, and I have a couple of quick questions. Have I caught you at a bad time, or do you have a moment?"
Good questions to ask
- "Which skills are most important in the job?"
- "What is most important for the new employee to be able to do – professionally and personally?"
- "What should someone be motivated by to fit in well with you?"
- "What experience do you value most and why?"
Important: Never ask questions that are already answered in the posting or on the website.
Mention the conversation in the application
When you send the application, write that you've spoken together. This makes it easier for them to remember you – and perhaps want to hear more.
Common mistakes to avoid
- Skipping preparation: It shows in the text
- Asking questions that are in the posting: Read carefully first
- Not calling: You miss valuable information
Practical tips
- Print the posting and mark the most important words
- Make a list of your matching skills
- Write 3 things that motivate you about the job
- Call if there is contact information
- Remember to mention the conversation in your application
Try it yourself
- Find a job posting you want to apply for
- Print it out and mark the skills
- Write down 3 things that motivate you
- Consider: Do you have questions for the company?
Frequently asked questions
Is it necessary to call?
No, but it's a big advantage. You get information others don't have, and you show initiative.
What if I'm nervous about calling?
Prepare your questions in advance. Keep the conversation short and professional. It gets easier with practice.
Next step
Now you're prepared. The next step is to learn how to structure your application – a simple structure you can use every time.