How do you write a targeted application and avoid the most common mistakes? Here are the most important tips.
Write short and precise
Many applications become too long and too dense. You can avoid this by:
- Writing in short paragraphs
- Using bullet points where it makes sense
- Adding white space to the text
This makes it easier for the employer to read – and catch the message.
Avoid too much "I"
It's natural to write "I can", "I want" or "I have". But it quickly becomes monotonous.
Try instead to turn the sentences around:
"If you want an employee with oversight and attention to detail, I can contribute exactly that."
This feels stronger and more recipient-oriented.
Tip: Review your text and mark how many times you use "I". It gives a quick overview of where you can vary.
Write clearly and concretely
Avoid: "I'm interested in the job."
You're already showing that by applying. Instead, explain why you're interested and what you can contribute.
Avoid: "I'm passionate about the job."
Instead, tell why you're passionate about it and how it connects to your experience.
The more concrete, the stronger.
Proofread
A good application quickly loses value if it's full of spelling mistakes.
If you're not great at proofreading yourself, ask a friend or acquaintance to look it over. Many are happy to help – and most can quickly spot errors.
Some employers see spelling mistakes as carelessness. It can cost you the interview, even if the content is otherwise good.
Tip: You can also use AI to check and improve the text.
Common mistakes to avoid
- Too long: Keep it to 1 page
- Too much "I": Turn sentences toward the company
- Too generic: Customize for each position
- Spelling mistakes: Proofread or get help
Practical tips
- Read your application out loud – it reveals problems
- Mark all "I"s in the text and reduce
- Ask a friend to proofread
- Use AI to improve the text
Try it yourself
- Take your latest application
- Mark all "I"s in color
- Rewrite 3 sentences to be recipient-oriented
- Proofread or ask for help
Frequently asked questions
How important is proofreading?
Very. Spelling mistakes give an unprofessional impression and can cost you the interview.
Is it okay to use AI to write the application?
Yes, but adapt the text to your own voice. AI provides a starting point, you need to make it personal.
Next step
Now you know how to write a good application. The next step is to learn about the unsolicited application – less competition, greater opportunities.