Why you should use LinkedIn

LinkedIn is the world's largest professional network. Many managers, HR professionals, and recruiters expect to find you there – and often use it as the first place to look for candidates.

LinkedIn is a must

In Denmark, more and more companies use LinkedIn:

• 2020: 49% used LinkedIn as a recruiting channel
• 2024: The number has risen to 72%
• Today there are over 3 million Danish users

This shows that LinkedIn is an important tool for you as a job seeker – in both the private and public sector.

Statistics: Who uses LinkedIn?

• 78% of large companies use LinkedIn for recruiting
• 66% of small companies use LinkedIn
• 64% of public sector managers use LinkedIn to find new employees

It makes sense to use LinkedIn, regardless of what type of job you're looking for.

Companies seek out candidates

34% of companies actively seek out candidates on LinkedIn. Private companies do this more often than public ones, but it happens in both sectors.

That's why you shouldn't just have a profile – you should also use it actively:

• Make sure your profile is up to date
• Clearly show who you are and what you can do
• Use the "Open to Work" setting
• Enter your preferences for future jobs (only visible to recruiters)

What can LinkedIn give you?

• Visibility: Managers and recruiters can find you
• Network: Expand your professional network
• First impression: Make a good impression before you meet them
• Job opportunities: Get contacted about relevant positions

Common mistakes to avoid

• Having an empty profile: Fill it out thoroughly
• Not updating: Keep it current
• Not showing interest: Use "Open to Work"
• Being passive: Use LinkedIn actively

Practical tips

• Create a profile if you don't have one
• Fill out all relevant sections
• Use a professional photo
• Write a good headline with your skills
• Enable "Open to Work"

Try it yourself

1. Go to LinkedIn.com
2. Create a profile or log in
3. Check if your profile is up to date
4. Ask yourself: Does it clearly show what you can do?

Frequently asked questions

Next step

Now you understand why LinkedIn is important. The next step is to create your LinkedIn profile – step by step.